About Me
I started my business with one goal in mind: to help entrepreneurs and small businesses succeed in social media. My background in social media strategy and content marketing helps me marry data with creativity to create impactful content for clients
A Little More
About Me…
I’ve always been a fan of the written word. After receiving degrees in English and Film from Cal State Fullerton, I realized that the future of writing was in social media. So, I returned to school and received my Social Media Marketing degree from the Fashion Institute of Design and Merchandising.
Over the past ten years, I have honed my content and social media skills. I served as the Assistant to the Editor for RETREAT Magazine, where I learned how to write articles for websites that educate and delight audiences. I have helped companies across various verticals with their social media, including the Starlight Children’s Foundation and Manna Kadar Beauty. I spent five years at an incredible marketing agency, Defero, where I helped create compelling content and impactful social strategies for clients across a variety of verticals.
Now, my goal is to help small businesses and entrepreneurs by providing content marketing and social media services that help put your business on the map.
My Approach
Throughout my marketing journey, I’ve realized that many view data and creativity as separate entities that don’t mix well. However, I have found that using data reveals how content performs, helps enhance creativity, and presents new ideas that help elevate content strategies.
I actively look for ways to blend insights seamlessly into the creative process. By using data-driven feedback, I tweak content strategies to better align with audience preferences and emerging trends. This approach not only amps up the effectiveness of marketing campaigns but also sets the stage for an ongoing cycle of improvement, where real-time data informs creative ideas for more impactful and resonant content.
My commitment extends to creating a collaborative environment where analytical findings and imaginative thinking come together effortlessly. Encouraging open communication allows for a harmonious exchange of ideas, resulting in content strategies that are not just visually and conceptually appealing but also supported by measurable performance metrics.
When I’m away from my desk…
If I’m not working on content for a client, you can find me working on content of my own in the form of screenplays or YouTube videos. My husband and I are currently traveling the world as digital nomads, and we love spending our mornings visiting museums and trying new cuisines.
So far we’ve visited:
Norway
Greece
Italy
Montenegro
Denmark
Czech Republic
Germany
Questions? Let’s Chat.
Have questions or just want to chat? Book a free consultation with me.
